TL;DR
It's fair to say I'm addicted to the startup rollercoaster 🎢

I'm a product designer with 9+ years experience.
Keen on launching startups, interaction design, systems thinking & the art of clarity. Experienced from Fintech, medical to Mobility field with 30M users.


Currently,
A lead designer at Bookipi, that helps bring ideas to life through easy and simple AI generated business and finance tools. Helping to grow from early stage to stable with 2.5M users on App and web.
As well as product design, I wear the hats of product design, brand design, design systems, and design guideline for my growing design team.


So, why do you need me?

Because users judge your product before they use it.

I design clean, focused interfaces that show users exactly what matters, without overwhelming them with features or buttons.
The front-facing experience is what users trust, and design flaws, even small ones, quietly reduce that trust.

If design feels messy or unclear, users assume the product is the same. If design feels thoughtful and polished, they assume the product works well. This is why design is not decoration, it is perception.

I help your product look and feel trustworthy.
I design with clarity, reduce friction, and ensure that what is designed is actually what gets built. I stay involved through development to prevent the small visual and interaction issues that often weaken otherwise strong products.

Hiring me means your product looks intentional, consistent, and reliable.
Not hiring me often means small design problems accumulate and slowly damage user trust without you noticing.